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Select your A Side and B Side!
Choose 1 panel session below for your 1:15pm time slot and 1 panel session below for your 2:15pm time slot.
SME Panel #1
Business Intelligence: How to Keep Your Wits in the Era of Data Overload

  • Summary: Pulling your hair out is not an option! Learn how BI can ease your client communications with Marketing Performance reports, Dynamic Attribution, Mobile App & More!

  • Location: Looking Glass, 3rd Floor

  • Moderator: Janet Hazen, Sr. Manager, US Strategic Property Marketing, GIG

  • Subject Matter Experts:

    • Caitlin Garrison, Director, US Strategic Property Marketing, Programs & Performance

    • David Bellamy, Sr. Associate, US Strategic Property Marketing, Programs & Performance

    • Tanner Amos, Associate, Property Marketing, NorCal & Hawaii

Innovative New Business Development Strategies

  • Summary: The pitch prep and delivery, how best to learn new markets and sell Greystar.

  • Location: Urban Blue, 3rd Floor

  • Moderator: Michelle Clohan, Sr. Manager, Property Marketing, Northeast

  • Panelists:

    • Mallory Huffhines, Director, ​Property Marketing, Central North

    • Stacey Adams, Director, Property Marketing, Southeast

    • Laura Stankovic, Director, Property Marketing, Northeast

    • Michelle Violano, Manager, Property Marketing, Mountain

Panel #3

Branding: Fresh, Bold & Brilliant Marketing Strategies

  • Summary: RFP process and how to be efficient for all things pre-development and craft that into an expert pre-leasing strategy.
  • Location: Improv, 3rd Floor
  • Moderator: Laura Paulson, Manager, US Strategic Property Marketing, GDG
  • Panelists:
    • Samantha Kochanasz, Sr. Manager, Property Marketing, Pacific Northwest​
    • Erica Janke, Manager, Property Marketing, Central South
    • Whitney Simms, Manager, Strategic Client Marketing, National

Creative & Proactive Marketing Strategies 

  • Summary: creative and proactive marketing strategies for under-performing, stabilized or value-add/renovations projects and how to stay ahead of occupancy issues

  • Location: Lyric, 3rd Floor

  • Moderator: Meghan Hill, Director, Property Marketing, Pacific Northwest

  • Panelists:

    • Meredith Alaback, Associate, Property Marketing, Central North​

    • Loretta Bush, Manager, Strategic Client Marketing, National

    • Ali Henning, Sr. Manager, US Strategic Property Marketing, GIG

Technology & Business Systems MAGIC! Connecting the Dots.

  • Summary: Let’s talk tech! Learn from our partners at RealPage, Yardi & Entrata how the “stacks” stack up. Hear about the innovations that are moving Greystar ahead of the pack.

  • Location: Adler, 3rd Floor

  • Moderator: Jamee Slater, Director, Customer Success Property Systems

  • Panelists:

    • Katheryn Horvath

    • April Degner

    • Brooke Morgensen

    • Leah Rimpler, Director, Global Innovation

Select your A Side and B Side!
Choose 1 A-Team Talks session below for your 1:15pm time slot
and 1 A-Team Talks session below for your 2:15pm time slot.
A-Team Talks #1
Business Intelligence: How to Keep Your Wits in the Era of Data Overload

  • Summary: Pulling your hair out is not an option! Learn how BI can ease your client communications with Marketing Performance reports, Dynamic Attribution, Mobile App & More!

  • Location: Looking Glass, 3rd Floor

  • Moderator: Janet Hazen, GIG Marketing

  • Subject Matter Experts:

    • Caitlin Culbertson, Programs & Performance

    • David Bellamy, Programs & Performance

    • Tanner Amos, California

    • Samantha Grizzell, Desert

A-Team Talks #2
Innovative New Business Development Strategies

  • Summary: Dive into the inner workings of Greystar’s strategy for new business development with the pitch prep and delivery. Learn how to best learn new markets, be confident in your impactful items and showcase how Greystar does it different.

  • Location: Urban Blue, 3rd Floor

  • Moderator: Michelle Clohan, Northeast

  • Subject Matter Experts:

    • Mallory Huffhines, Central North

    • Stacey Adams, Southeast

    • Laura Stankovic, Northeast

    • Michelle Violano, Mountain

A-Team Talks #3
50 Brilliant Brands & Strategies in 40 Minutes
  • Summary: We’ll be talking through the Request for Proposal process and how to be efficient for all things pre-development and how to craft that into an expert pre-leasing strategy. Hear from those on our team who have done over 50 of these between them and how to manage the top priority items. 
  • Location: Improv, 3rd Floor
  • Moderator: Laura Paulson, GDG Marketing
  • Subject Matter Experts:
    • Samantha Kochanasz, Pacific Northwest​
    • Erica Janke, Central South
    • Whitney Simms, National Client Marketing
A-Team Talks #4
Creative & Proactive Marketing Strategies

  • Summary: Learn creative and proactive marketing strategies for underperforming, stabilized or value-add/renovations projects and how to stay ahead of occupancy issues. We’ll give you at least 5 strategies you can implement in your portfolio and provide insight to collaborating with operations.

  • Location: Lyric, 3rd Floor

  • Moderator: Meghan Hill, Pacific Northwest

  • Subject Matter Experts:

    • Meredith Alaback, Central North​

    • Loretta Bush, National Client Marketing

    • Ali Henning, GIG Marketing

A-Team Talks #5
Technology & Business Systems MAGIC! Connecting the Dots.

  • Summary: Let’s talk tech! Learn from our partners for RealPage, Yardi and Entrata on how the “stacks” stack up. Hear about the innovations that are moving Greystar ahead of the pack from the experts for each Property Management System and our Global Innovations Team.

  • Location: Adler, 3rd Floor

  • Moderator: Jamee Slater, Customer Success Property Systems

  • Subject Matter Experts:

    • Leah Rimpler, New Product Development

    • Katheryn Horvath, RealPage Engagement

    • April Degner, Yardi Engagement

    • Brooke Mogensen, Entrata Engagement

A-Team Talks #6
Marketing, Revenue Management & Other Mystical Creatures

  • Summary: We’re tackling the biggest legend of all: that Revenue Management and Marketing can’t live happily ever after. Why is RM now crucial to our business and how can the tool help you know where to target marketing efforts to save big $ and help drive the mythical traffic. Talk about happily ever after! Learn how the fairy tales about Yieldstar Prince Charming and LRO Fairy Godmother won’t leave you wishing on a marketing star. 

  • Location: Discover, 2nd Floor

  • Moderator: Alaina Emley, ​Revenue Management

  • Subject Matter Experts:

    • Aubyn Thomas, ​Sales & Service Optimization

    • Jaemi Carkin, Programs & Performance

    • Elizabeth Walker, Revenue Management

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